DOUROTUR

"Turismo e Inovação Tecnológica no Douro"

The present project intends to bridge the existent gap between the potentialities of Douro  and its current level of development, maximizing the role of tourism in promoting the local economy, under a systemic and holistic perspective. To this end, the region must offer unique services intended to differentiate itself from similar destinations and promote competitive advantages, meeting the needs and expectations of tourists who are increasingly demanding, well-informed and have a variety of alternative destinations from which to choose. Strengthened by a marked technological component, this project aims to promote a greater and more sustainable convergence between the market’s supply and demand.